Category Archives: LIQUID Surveys

This is the Survey Creation Platform that allows SEC to gather BI from all touch points in the customer journey.

Touchpoint Measurement 101 Part I: Everyone’s Talking About It. Why’s It So Important?

Editor’s Note: For our “Touchpoint Measurement 101” series, we’ve tapped the knowledge of several customer experience experts, including Arcadio Roselli, CEO of Service Evaluation Concepts. Mr. Roselli’s company specializes in gathering and analyzing front-line business intelligence. His unique, technology-infused services (which include mystery shopping, call tracking, ad tracking, focus groups, and more) give companies the […]

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Does My Company Need A Touchpoint Map?

It’s all about our two most important assets; employees and customers. If it weren’t for this important human dimension our businesses wouldn’t be here today, right? However, as we go through the daily grind, we can sometimes lose sight of the real reason behind what we’re doing – to provide great working environment filled with […]

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