What is a Brand Agent?

A Brand Agent (BA's) is a research participant or mystery shopper deployed to help enhance a business' ability to prevent the loss of impact resulting from customer experience. SEC Brand Agents help enable our clients to efficiently monitor, measure, and maintain expected standards of execution for service, training, compliance, integrity, and overall operations. As an SEC Brand Agent you will help hold the mirror to an organization and reflect the reality of the front-line customer Interaction.