Qualitative Research

Our qualitative research studies provide valuable insights that help clients understand what affects the emotional, physical and cultural motivations of their target market.

Qualitative Research helps our clients with innovation initiatives

  • Understand your customers & prospects, and the differences between what they say vs. what they do
  • Explore human behavior from an anthropological view – examining the culture, rituals and artifacts that make up the daily lives of people
  • Uncover needs and perceptions of shoppers and consumers in ways they can’t even express in words


When to Use Qualitative Research

Our custom qualitative research services are the solution for clients seeking to:

  • Understand the complete customer experience
  • Uncover new product and service ideas
  • Create and test new product concepts
  • Ensure marketing communications are on target
  • Objectively assess and turnaround poor performing assets
  • Strategically position their company for success


Qualitative Research Methods


Not sure what you’re looking for?

Let our business intelligence experts put together an introductory package of services that meets your needs and your budget, with no long-term commitment. Please call 516.576.1188 x.3530 or email us at solutions@serviceevaluation.com for more information.

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