In-Person Research

In-person qualitative research includes traditional focus groups, mini-groups, one-on-one in-depth interviews (IDI’s) and ethnographic research (shop-alongs, dine-alongs, in-home studies, etc.) In person qualitative research is ideal when input is needed from only select geographic areas or when there is a need to understand a sensory experience such as taste, touch or smell. Focus groups and […]

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Customer Feedback Surveys

Surveys offer the advantage of specific insights into consumer opinions, preferences, shopping habits, and loyalty. Surveys with appropriate samples are quantitative and predictable to larger populations. Surveys can also provide in-depth competitive strength and weakness comparisons. This analysis helps companies focus their marketing strategy in order to create a more profitable position. Finally, surveys allow […]

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Schedule a Demo

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