The customer journey map knows no borders: International mystery shopping ensures brand and service consistency across countries and cultures

Globalization. It’s proven an enormous boon for some of the most recognized names in corporate America – from Wal-Mart to General Electric, from Ford to McDonald’s. These U.S. firms and so many more like them have capitalized on rapid growth in emerging markets like China, India, Europe and Latin America, earning stronger profits than if […]

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Compliance Intelligence: Helping health care insurers maneuver legal landscape, project positive brand image

The Patient Protection and Affordable Care Act has opened a vast marketplace for today’s health care insurers as millions of Americans shop for coverage in compliance with the new health care reform law. Yet at the same time, this business boon brings to the forefront an array of highly complex and challenging compliance issues. Agent […]

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Increase Sales with Retail Point of Sale Optimization

Everyone has seen candy bars and magazines at the checkouts in the grocery store, but retailers in many other niches often miss out on the power of retail point of sale optimization and all of the upsells that can go with it. Many stores also underestimate how important the overall checkout experience is to customer […]

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