Online Customer Bulletin Boards give clients greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. They allow clients to conduct more research with hard to reach participants in less time & for less cost than traditional focus groups.
Participants love the convenience and clients love the depth of information. With traditional face-to-face focus groups, participants are limited to specific geographic areas – with Online Bulletin Boards, consumers and clients can participate from anywhere around the world, and can be completed within a matter of weeks from start to finish.
Online Customer Bulletin Boards are highly involved discussions that unfold over extended time frames. An Online Focus Group typically takes place over a 3-5 day period – with respondents participating 2-3 times each day. Because of the longer time frame and the come-and-go nature of the discussion, most Online Bulletin Board discussions have 10-30 participants, rather than the 8-10 participants common with in-person or real-time online groups.
Online Customer Bulletin Boards take advantage of threaded ‘Bulletin Board’ technology that is commonly used in online discussion groups. Bulletin Board participants log in at times and from locations that are personally convenient, answering questions posted by the moderator while reading and responding to the other participants’ comments. All of the discussion is visible onscreen to the client observers in a “virtual backroom.”
Projects take on a whole new level of interactivity with Online Bulletin Boards. With the ability to embed video and other multimedia with the click of a button, this media allows researchers to tap into the rich world of user-generated content and ethnographic activities. Projects can include a vast array of multimedia stimuli that keep participants engaged throughout the study.
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