Mystery Shopping

Professional Mystery Shopping is a tool used by companies to measure quality of service or gather specific information about products and services. Mystery shoppers pose as normal customers in everyday situations where they are purchasing a product, asking questions, registering complaints or behaving in a certain way.

They then provide detailed reports about the experience they had to enable companies to train and motivate staff to offer a positive customer experience to each customer and to make operational adjustments to improve the customer experience. Mystery shopping can help your company:

  • Retain Current Customers
  • Attract New Customers
  • Improve Customer Service
  • Enhance Customer Loyalty
  • Measure, Monitor & Maintain “Non-Negotiable Standards”
  • Enhance Employ ee Selling Skills
  • Identify & Reward Best Practices
  • Identify Training Needs
  • Reduce “Current Customer” Complaints
  • Increase the Average Sale
  • Increase the Number of Sales Transactions

The single most important resource is our panel of over 250,000 para-professional research participants (Brand Agents). That’s why our certification process is the most rigorous in the industry. We begin by collecting detailed demographic information, so we can match the right clients with the right kind of research participant.

Next, our Brand Agents must complete two levels of training – on market research methodologies and client-specific needs of the engagement. All applicants must then take a BA Certification Exam to demonstrate comprehension of these standards. This two-part certification process is the cornerstone of the SEC business model. This non-negotiable standard mandates an unparalleled level of skill, reliability, and professionalism in the industry.

Mystery Shopping Solutions

  • Customer Service Evaluations
  • Compliance Audits New Service
  • Pricing Audits
  • Human Resource (Hiring Practice) Audits
  • Facility Assessments
  • Point of Sale (POS) Layout Reviews
  • Merchandise Displays (Signage)
  • Competitor Evaluations
  • Telephone Audits (IVR)
  • Audio & Video Covert Assessments

Not sure what you’re looking for?

Let our business intelligence experts put together an introductory package of services that meets your needs and your budget, with no long-term commitment. Please call 516.576.1188 x.3530 or email us at for more information.

Leave a Reply