Keeping an Eye on the Competition
Our brand agents can provide just as much insight into your competitors’ strategic positioning and operations as your own. This gives you an idea as to the areas in which your business lags behind, as well as where you excel in comparison to your rivals.
We can employ intercept surveys to assess how your competitors are perceived by customers, as well as how their customers view your brand. In addition, we can examine elements such as competitor offerings, pricing strategies and promotional offers to give you a deeper understanding of the market landscape and keep you ahead of emerging trends.
Know Your Rivals
With the feedback from our mystery shoppers’ investigations into your competitors, you can identify areas where your business is outmatched, as well as those in which you have the upper hand. This data can help to inform and validate your strategy, assist you in adapting and incorporating successful strategies derived from them, and enhance the training of your staff to improve their skills, while creating accountability for customer satisfaction.