Investigating the Expectations of Herbalife Nutrition
Distributors Were Being Met
Herbalife’s mission is to improve nutritional habits around the world with great-tasting, science-backed products that help people get the right balance of healthy nutrition. Their products are available exclusively through educated and trained independent Herbalife Nutrition Distributors who provide comprehensive and personalized recommendations. This person-to-person, high-touch experience is critical to their mission of improving the nutritional habits of communities and is what positively differentiates them from competitors.
What the Challenge they were looking to resolve was
Herbalife Nutrition Distributors are required to provide product and income disclosures when discussing Herbalife products or income opportunities available. Product and income claims must be lawful, truthful, and not misleading.
As such, Herbalife needed to feel confident that their Nutrition Distributors were providing truthful and accurate claims, and with the required disclosures, when discussing their products.
How did we support with ensuring these claims were accurate?
SEC developed a mystery shopping program to determine if Herbalife Nutrition Distributors were providing accurate information and disclosures to potential new customers and distributors.
Through the business intelligence gathered by Certified Brand Agents, Herbalife Nutrition was able to identify opportunities for additional training. Training included how to provide truthful, non-misleading product and income opportunity information including the necessary disclosures.