AUTOMOTIVE MYSTERY SHOPPING
Automotive Mystery Shopping
Giving You the Keys to Success
Providing your customers an exceptional experience is more important than ever in today’s competitive automotive market. But how can you be sure that your employees are delivering on your promises?
Automotive mystery shopping is a powerful tool that can help you identify areas where your business can improve, and track your progress over time.
How we do it
Automotive Mystery Shopping Services
Vehicle Condition
SEC automotive mystery shopping agents can inspect vehicles to assess cleanliness and signs of damage, then compare to how they were presented.
Customer Service
Our motor industry secret shoppers can evaluate how sales representatives and service advisors interact with customers, including greetings, knowledgeability and professionalism.
Upselling & Cross-Selling
Investigate whether your staff are offering customers products and services relevant to their needs, as well as upselling and cross-selling in an ethical and low-pressure manner.
Staff Communication Skills
Ensure employees communicate clearly and concisely with customers, providing them with all the information necessary in an easily-understood manner.
Ethicality of Sales Reps
Automotive mystery shopping agents can observe whether or not sales representatives are truthful, honest and transparent in their interactions with customers, as well as ensuring unethical sales practices are not employed.
Legal Compliance
With SEC motor industry mystery shopping services, you can ensure that dealerships are properly licensed and all representatives and advisors have the required credentials.
Automotive Mystery Shopping Benefits
Automotive Mystery Shopping
The feedback we provide can help you identify areas where you need to improve in order to meet the expectations of your customers. Explore how our automotive mystery shopping solutions can set you on the road to success.
Enhanced Customer Experience
Motor industry mystery shopping can provide feedback on all aspects of the customer journey, so automotive businesses can make changes to create a more positive and satisfying experience for their customers.
Avoid Legal Risks
By ensuring your business complies with all applicable laws and regulations, including licensing, insurance and consumer protection laws, mystery shopping can help automotive businesses avoid damaging legal repercussions.
Improved Reputation
By using mystery shopping to identify and address any areas where customer experience falls short, automotive businesses can improve their reputation and attract more customers.
Ensure Brand Compliance
We can help ensure your brand standards are being met by all staff members and locations, as well as observing the employee behavior to make sure they uphold your brand values.
Improved Training
The feedback from mystery shoppers can be used to develop targeted training programs for staff that can improve their skills and knowledge, as well as their ability to deliver a consistently excellent customer experience.
Brands we have worked with
Auditing Brands in the Automotive Industry
We work with you to identify the areas of your business and services you wish to optimize and the KPIs around them you wish to measure. Our insights are impartial, analytical and backed by evidence-based rigorous data intelligence.
We create a tailored automotive mystery shopping program that is bespoke to the requirements, expectations and intended experience of your brand. We offer direct guidance through collaboration and consultation.
Our mystery shoppers are pre-armed with in-depth information about your business and industry, then tested to verify they have absorbed it fully.
We deploy our fully-trained mystery shoppers to your business to measure your specified KPIs and record their findings. These agents will be specifically chosen to be in-line with your target demographics.
Our shoppers can feed back on their findings through our proprietary reporting systems, allowing you to make necessary changes to address any issues identified.
Once your changes have been implemented and have taken effect, our shoppers can be redeployed to appraise how successful they've been and how well decisions at the executive level translate to improvements at the customer-facing level.
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